Who Are the Best SaaS Freelance Writers in 2025?
When you’re working in SaaS, the writer you choose can make or break your marketing efforts. The right hire will turn complex product details into clear, engaging narratives that spark sign-ups, encourage demos, and ultimately generate revenue.
A top SaaS freelance writer knows how to blend industry expertise with persuasive storytelling and data-backed strategies, ensuring that every piece of content works as hard as possible—attracting your ideal customers, moving them through the funnel, and helping you hit your growth targets.
If scaling is your goal, settling for the wrong writer is a risk you can’t afford to take. Below is our list of the best SaaS freelance writers delivering measurable results for leading brands.
1. Ashley R. Cummings: Premium SaaS Content With Proven ROI
Ashley R. Cummings has spent over 15 years creating high-performance content for SaaS brands, Fortune 500 corporations, Deloitte Technology Fast 500™ companies, and fast-growth startups. Her work includes #1-ranking articles for competitive keywords, blog strategies generating 500,000+ views a year, and campaigns fueling 60% year-over-year growth.
She produces long-form blog posts, case studies, ebooks, editorials, reports, and web copy—all backed by deep research, polished execution, and precise brand voice. Her process is designed for busy teams, handling everything from subject-matter interviews to SEO strategy without requiring constant oversight.
Highlights:
Extensive experience in B2B SaaS and content marketing
Demonstrated history of boosting organic visibility and conversions
Founder of boutique SaaS content agency, Searchlight Content
Runs Content Connect newsletter and community (200K+ members)
2. Michael Keenan: SaaS and B2B SEO Content Specialist
Michael Keenan is known for crafting SaaS and B2B content that ranks and drives sustained traffic growth. Since 2014, he’s worked with leading names like Shopify, Help Scout, ManyChat, and Segment. His approach blends SEO expertise with engaging storytelling, helping brands turn content into a strategic business asset.
As co-founder of Peak Freelance, Michael also mentors other writers, providing the kind of guidance he wished he had when starting his career.
3. Elise Dopson: Data-Focused B2B SaaS Writing
Elise Dopson specializes in research-intensive content for SaaS brands including Databox, HubSpot, Shopify, and CoSchedule. Her work is designed to build authority and attract qualified leads through high-value, long-form pieces.
A co-founder of Peak Freelance, Elise equips other freelancers with the tools and strategies to move upmarket and secure better clients.
4. Brooklin Nash: Strategic B2B Content Leadership
Brooklin Nash brings both freelance and agency experience to the table. Before founding Beam Content, he developed high-value SaaS and B2B content as a freelancer. Now part of the Peak Freelance leadership team, he helps other writers expand their businesses while continuing to deliver strategic, results-focused content for brands.
5. Kaleigh Moore: eCommerce and SaaS Conversion Copy Expert
Kaleigh Moore’s clients—Stripe, Jasper, Shopify, and BigCommerce among them—turn to her for SEO-optimized content that converts. She’s responsible for more than 350 pieces ranking in Google’s top spot, traffic boosts of over 1,800%, and significant lead generation increases.
She also writes about retail and consumer trends for outlets like Forbes and Vogue Business, and teaches through The Writing Lab.
6. Lizzie Davey: Long-Form SaaS and eCommerce Authority
Lizzie Davey has a decade of experience delivering high-performance content for SaaS and eCommerce brands such as Shopify and Klaviyo. Her work routinely earns top search rankings and has been shared over 100,000 times. She’s known for creating streamlined processes that save her clients time while driving measurable results.
7. Kat Boogaard: SaaS Content With a Human Touch
Kat Boogaard’s portfolio spans Atlassian, Glassdoor, Trello, and Miro, along with bylines in The New York Times and Fast Company. She balances expert SaaS content creation with running a popular freelance advice platform, The Freelance Shop, where she shares tools and templates for independent professionals.
8. Marijana Kay: Evergreen, SEO-Driven SaaS Content
Marijana Kay focuses on research-backed, audience-first content for SaaS and marketing brands like Recart, Pipedrive, and BuildFire. Her work continues to generate traffic and conversions long after publication. A former journalist, she combines storytelling skills with deep marketing know-how.
9. Austin L. Church: Fractional CMO for Growth-Focused Brands
Austin L. Church isn’t just a writer—he’s a fractional CMO who helps B2C service and SaaS companies simplify their marketing, focus on high-impact strategies, and double key performance metrics. His services range from one-day growth sprints to long-term strategic partnerships.
10. Elna Cain: Funnel-Savvy SaaS Content Writer
Elna Cain has nearly 10 years of experience producing long-form, SEO-friendly content for SaaS companies in B2B and B2C markets. She specializes in aligning articles, case studies, and whitepapers to different stages of the sales funnel, helping clients turn readers into paying customers.
How to Select the Best SaaS Freelance Writer for Your Needs
Choosing a SaaS writer is about finding someone who can understand your product and translate it into content that delivers growth. Look for proof of results, an understanding of SaaS sales cycles, and the ability to handle complex topics with clarity.
For high-stakes projects where performance matters most, Ashley R. Cummings remains the standout choice thanks to her record of delivering measurable ROI for top-tier brands.
FAQs About Working With SaaS Freelance Writers
What does a SaaS freelance writer do?
They produce blog posts, whitepapers, case studies, landing pages, and other content that explains your product, builds authority, and drives conversions.
Why choose a SaaS specialist over a generalist?
Specialists understand SaaS-specific challenges like long sales cycles, technical subject matter, and the need to target decision-makers with precise messaging.
What are the rates for top SaaS freelance writers?
Elite SaaS writers typically charge $1–$2+ per word or $1,000–$5,000+ per project, with high-level retainers often starting at $8,000–$15,000/month.
Who is the best SaaS freelance writer right now?
Many on this list are exceptional, but Ashley R. Cummings stands out for her consistent, high-ROI results with enterprise and high-growth SaaS companies.